Here’s how! A look at some of the upcoming SEO trends for 2017
With 2017 already underway, it’s important to know what SEO trends are going to successfully push your business into 2018. As 2016 did bring in some new changes to the usual SEO marketing tactics, 2017 is looking to tweak those changes a bit more. So to make matters easier for you, we’ve put together a list of the top SEO trends that your business should consider utilizing in 2017.
- Mobile First Indexing – Mobile continues to dominate the marketing world, and 2017 is no different. Since desktop searches were surpassed by mobile searches in 2015, there has been no signs of the mobile market slowing down. Google is well aware of the popularity mobile devices have and wants to make sure that more sites are mobile friendly, which made their mobile first index plans inevitable. Google’s mobile indexing puts mobile responsive website versions before desktop versions, which then converts into how the site is placed in search results. If your site happens to be mobile friendly, have no fear; If your site isn’t mobile-friendly, it’s time to get your site up to date in the next few months.
- Video Content – Facebook is claiming that video will be the primary type of content by 2020, so there’s no better time than now to jump on the bandwagon. With written content currently remaining the norm for sharing information, many businesses have added video content to see what their customers respond to. For example, Google has started to experiment with video advertisements in search results. What does this mean for your business? Well, creating videos such as Q&As, tutorials, or webinars on your website wouldn’t be such a bad idea when planning for the future.
- Voice Searches – With the mobile market only growing, voice searching is quickly becoming the new norm for searching. Between teens using voice searches on a daily basis and adults enjoying voice search capabilities, it’s safe to say voice searches are here to stay. As far as your business and voice searches are concerned, it’s important to re-format your headlines into questions so your service can be found whenever a potential customer utilizes their voice search engine for an answer.
- Structured Data – Structured data is incredibly important in the SEO world. If you want your business to be universally understood, you need to make sure that your information/data is structured. Long story short, structured data helps search engines understand websites easier – which gives sites better search ranks.
So if you plan on making 2017 your breakthrough year, utilizing these marketing tips is the best way to make it happen. Thankfully, Inspired IT is here to make it happen if you’re still feeling a bit lost in Perth. If you’re one of the many who wants to kick off their 2017 in high gear, don’t hesitate to contact us at (+61) 08 6142 8221 or firstname.lastname@example.org today!